Collaborations between brands have become standard-issue over the last decade according to the Robb Report. Still, we haven’t really seen anything like the new union between BMW and Kith. That’s because the German automaker and New York lifestyle brand aren’t just teaming up for a new capsule collection; they’re creating an entire car.
The two companies have just announced the launch of the Kith-designed version of the BMW 2021 M4 Competition coupe. And like any streetwear drop worth caring about, this one is pretty exclusive, limited to just 150 examples worldwide.