Summer is drawing to a close and families are returning from vacations. Now is the time to get in front of the crowd as a thought leader by putting your services and expertise front and center. Here are a few powerful small business marketing ideas that you can begin today.
Start a Blog.
When it comes to small business marketing in the digital world getting internet users to your website is your goal. Once you have their attention on your website zoloftanxiety.com you earn their business by creating opportunity. But what if they’re not in the market to buy? Say their kids just got back in school and they intend to stay put until next summer. Keeping them engaged, getting their contact information, and staying in front of them as a valued source is your goal.
The best way to do this is to blog. Think of yourself as the consumer. You do a lot of research. So do they and that research is happening online. Provide the answers they need to the questions being asked.
Why? People want to do business with people they trust and who they believe know what they’re talking about and have the ability to follow through.
Get social and share.
The best way to make people aware of the awesome content you’re providing on your site is to share blog posts on social media channels. Every time you write a blog post and share it on social media, you’re creating content that exposes your business to new audiences. The right content is shared exponentially as your followers like and share your content on their networks. In addition to posting, proactively reach out and engage with people and groups. Get connected with like-minded people who can help you get clients.
Become a valued resource.
Face it in this connected world we meet a lot of people. Keeping existing contacts engaged and your business top of mind is extremely. For example, if you sell a product, blog about tips on how to use the product. If you offer a service, blog about how your service is helping others get results.
Small businesses need traffic targeted to what they offer not simply a lot of traffic. With the right posts, your blog will attract more qualified leads.
Stay connected beyond the blog.
Most websites do a good job collecting visitor information. Make it easy for visitors to subscribe to a newsletter of your blog. Not everyone is ready to give out their contact information but offering something of value, like a downloadable checklist, in exchange for a name and email address can often help in building your contact database.
These are just a few ideas that you can use to market your business without spending any money, just time. Dedicating the time required for these no cost small business marketing ideas can spread the word about your valuable services.
What types of marketing do you find most valuable in your business? Share your experiences with us in the comments.