An advanced indoor positioning service for showroom super shoppers is on the horizon. A location-based smartphone app designed exclusively for in-store shoppers developed by innovators from Dubai, United Arab Emirates and Lille, France. This new hyper-accurate positioning service can detect shopping habits within one foot of the user’s location using Visible Light Communication (VLC), pioneered by Philips Lighting.
Great time-saver for trade shoppers to be able to search and locate products or detect promotions around the store. The experience is transformed with wayfinding, special offers, price checks, or any information unique to a SKU.
On the flip side, VLC-powered services can unlock a wealth of unprecedented shopper insights for showrooms. What draws a shopper’s attention and where do they dwell? Where are the store’s hot cialis daily review spots or cold spots? VLC technology reveals shopper behavior like never before.
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Would you like to see trade Showrooms implement such technology? Share your thoughts with us in the comments.