Internet businesses Testosterone Boosters – Which is… are plenty. You have to be visible in order to be a viable contender. You don’t need a website, costing you tens of thousands of dollars, loaded with bells and whistles. What you do need is a website that is intuitive, user friendly, and mobile responsive.
In today’s market, an internet presence is not only for ecommerce resellers like Amazon, service providers also need an online presence to be found in search engines like Google, Yahoo, and Bing. Internet users, comprising 87% of the U.S. population, look to search engines to obtain contact details, find hours of operation, and to check credentials of internet businesses. And, with 64% of Americans owning a smartphone (Pew Research Center, 10.2014), your site needs to be on a mobile friendly (responsive) platform.
What do you look for as a consumer? One of the biggest mistakes internet businesses make is trying to tell the world what is so cool about their business. Of course they do because they are darn proud of what they do and how well they do it. But that’s step 2. Step 1 is all about focusing on what your visitor needs to know in order to qualify your internet company as one that can give them what they want. They are trying to compare your qualifications to your competitors to narrow down their choices. Make it easy for them to find a compelling reason to hire you and stop simply contributing to the white noise.
- Have a clear message. Your visitors do need to know what you do. They also need to know what your role is in the marketplace and how what your company offers differs from your competitors.
- How your customers will benefit. Focus on your potential contribution and end results, not your process. Visitors are interested in your process; however, initially they want to know that you understand them and the challenges they face and that you have the ability to give them the results they want.
In summary, give your site visitors the information they want and need to qualify you as a top internet business they would like to work with and then make that information easy to find.