For many designers, maintaining a blog for your interior design practice is like tracking your miles – we know it’s good for us, but we just struggle with it.
Blogging for your interior design practice is one of the best possible ways for you to dramatically increase your lead flow, improve your website’s SEO, traffic count, as well as build a strong online reputation–all of which can lead to a healthier year end.
Many interior designers I speak with understand that they should be blogging, but are not really sure why. Here are 7 ways blogging can help your build your interior design practice:
A blog provides an opportunity for you to open a dialogue and actively engage prospects and clients. Share with them more about who you are, what kind of design issues you can help them with, and the benefits of hiring you.
Blogs are the number one way to add new content to your website to increase your SEO rankings. Search engines like Google reward your efforts with higher rankings. Google traditionally favors larger websites with more content over small websites.
Humanize your brand.
People like to do business with people. They don’t want to hire faceless companies especially when in such a hands-on field. Blogs provide you with the opportunity to put personality behind your brand by telling the stories of clients you have helped. Including videos is even better.
Showcase your expertise.
Posting regularly keeps your website up to date and relevant. Highlight your areas of expertise and let prospects know you are on the leading edge of design trends.
Creating a blog specific to your area of expertise helps you speak directly to your targeted prospects.
Get double duty out of your blog posts. Repurpose high performing posts to create free reports, e-books, as well as republish in your monthly newsletter.
Creating good content on the internet positions you as an expert in your field. Current research shows 81 percent of U.S. online consumers trust information and advice from blogs.